SEO audit for your website
Your website is losing customers. The audit shows where.
I check technical health, content, local search and your visibility in AI answers. You get a report with a task list your agency can implement straight away.
€150one-off
Final price, no VAT under § 19 UStG.
- Report as PDF, in German, English or Vietnamese
- Tasks sorted by priority and effort
- No access to your website needed
Why SEO means revenue
Between “searching for a beauty salon” and “booking with you” there are five steps. Customers drop off at every one.
People searching Google or ChatGPT for your service usually want to book soon. The audit shows at which step your website loses them.
What I check
Five areas, each with a rating and concrete tasks. I also ask ChatGPT, Perplexity, Gemini and Claude real questions about your business.
Technical & speed
Core Web Vitals, mobile view, indexing, sitemap, robots.txt, HTTPS
Content & on-page
Page titles, descriptions, headings, image alt text, internal links
Local search
Google Business Profile, consistent address data, reviews, directories
AI visibility
Test questions to AI services, AI crawler access, structured data, llms.txt
Legal pages & trust
Legal notice, privacy policy, cookie notice, contact options. No legal advice.
Task list
Every task with priority, effort and instructions for your agency
Case study · Beauty & head spa · Berlin-Charlottenburg
Kosmetik am Schlosspark: Getting ready for the Christmas season
Starting point
An established beauty and head spa studio with a strong offer, its own website and an agency. Goal: more bookings and voucher sales via Google and AI search before Christmas. The problem: Google and AI assistants are not being told what the studio offers.
Approach
Audit on 21 Oct 2026: website, voucher shop, external listings and Google results. The outcome is an action plan with ready-written copy, files and a schedule, which the agency implements directly.
What was checked
26
pages incl. 5 blog posts
48
products in the voucher shop
100
search terms analysed
5
Google results as screenshots
The 5 biggest problems
19
Pages without a fitting description
10 pages show the text from “About me”, 9 have none at all. Google cuts out a snippet of its own.
1 word
Titles without a search term
“Gutschein”, “Head spa”, “Massagen”: neither Berlin nor Charlottenburg appears.
0
Christmas pages
The strongest search terms are gift searches with 10,000–100,000 searches a month. There is no page for them.
9 ≠ 10
Contradicting details
Google shows opening from 9:00, the website from 10:00. Prices and the number of rooms differ too.
0
Files for Google and AI
No structured data, no llms.txt, and the sitemap contains error and thank-you pages.
How Google saw the studio – and how it will look
Real examples from the report. The new texts are written and go straight to the agency.
Before
kosmetik-am-schlosspark.de
Kosmetik am Schlosspark
Erlerne Die Kunst Des Head Spa — Der Trend 2026: Head Spa Business! Tauchen Sie ein in die faszinierende Welt des Japanese Head Spa.
New
kosmetik-am-schlosspark.de
Head Spa & Kosmetikstudio Berlin | Kosmetik am Schlosspark
Japanese Head Spa, Massagen & Gesichtsbehandlungen in Berlin-Charlottenburg – auch zu zweit zeitgleich. Gutscheine digital in 24 h.
Before
kosmetik-am-schlosspark.de › gutschein
Gutschein
Wähle zwischen unseren Gutscheinpaketen, Bundles und Wertgutscheinen und finde das perfekte Awareness- oder Beauty-Erlebnis – für eine, zwei Personen oder auch …
New
kosmetik-am-schlosspark.de › gutschein
Head Spa & Wellness Gutschein Berlin | Kosmetik Schlosspark
Wellness- & Head Spa Gutscheine aus Berlin-Charlottenburg: ab 25 €, für 1–6 Personen, 2 Jahre gültig. Digital in 24 h oder als Geschenk-Set per Post.
Before
kosmetik-am-schlosspark.de › head-spa
Head spa
Hier finden Sie weitere Informationen zu mir und meinem Werdegang. Ich freue mich auf Ihren Besuch in meinem Kosmetikstudio.
New
kosmetik-am-schlosspark.de › head-spa
Japanese Head Spa Berlin ab 69 € | Kosmetik am Schlosspark
Japanisches Head Spa in Berlin-Charlottenburg: Kopfmassage, Kräuter-Haarwäsche & Gesichtspflege. 45–180 Min ab 69 €. Auch für Männer & zu zweit.
Action plan until Christmas
- Done
Analysis
Website, shop, Google and 100 search terms checked
Eagletrion
- Done
Send the report
Task list with ready-written copy, sent to the agency
Eagletrion
- Done
Agency makes the fixes
Titles, descriptions, sitemap, llms.txt, schema, Christmas page
Agency
- Done
Re-check
Every item verified, open points go back to the agency
Eagletrion
Results
4.5 → 1.2
avg. Google position
+42%
Google impressions
+17
voucher enquiries per month
Position by search term
- head spa berlin41
- kosmetikstudio charlottenburg52
- gesichtsbehandlung berlin51
- kosmetik gutschein berlin42
- geschenkgutschein wellness berlin52
What a task in the report looks like
Excerpt with sample data.
Task 1 · Make opening hours and address machine-readable
High priorityLow effort
Problem
Opening hours are only shown as an image. Google and AI services cannot read them.
Why it costs customers
Anyone searching “beauty salon open now” or asking an AI gets no answer – and books elsewhere.
Fix for your agency
| Where | Today | New |
|---|---|---|
| Footer “Opening hours” | – | Mon–Sat 09:00–19:00 as text |
| Logo and menu “Home” | /index.html | / |
| Main heading (H1) | Your time out. Your moment of wellbeing. | Head spa, massage & beauty in Berlin-Charlottenburg |
| Menu “HEAD SPA AKTION” | Text “HEAD SPA AKTION” | Text “CHRISTMAS VOUCHERS”, target /weihnachtsgutschein |
{ "@type": "BeautySalon",
"openingHours": "Mo-Sa 09:00-19:00",
"address": { … } }€150 for clarity. Instead of months of guessing.
Questions about the audit
Do you need access to my website?
No. With read access to Google Search Console the report becomes even more precise.
Do you guarantee better rankings?
No – nobody can honestly do that. The report shows what is holding you back and what has the biggest impact.
I don’t have an agency. What now?
Then I implement the tasks for a fixed price – or build a new website for €500 if that is cheaper.